Growth of restaurants is correlated to the growth of cities. Dining out has become a necessity now rather than a luxury. It is nearly a part of every country and culture.Busier lifestyles and fading leisure time have increasingly led consumers to turn to restaurants for meals. Restaurants allow consumers to combine dining with leisure and avoid spending time on food preparation. Awareness, easy accessibility, scarcity of time have led to a dinning trend in the country.
Consequently, there has been a steep rise in the number of eating joints and restaurants in Australia in the recent times. Progressively restaurants with different cuisines and different concepts have sprung up in all cities that a consumer now has ample of choices.
From a monopoly once, restaurants now face stringent challenges and competition and find it hard to survive in the market. Most of the restaurants struggle to meet their KPIs and many new comers are not able to survive the competition for the initial few months even. Many outlets are not able to achieve the breakeven owing to the heavy costs they have to incur in terms of manpower, rent, marketing etc. and face a shut down in a short span of time. Many struggle to acquire customers and fail to meet their KPIs. Very often we find restaurants coming up with flyers and brochures or display boards offering promotional discounts, complementary dishes with meals, happy hour discounts and the like. Most of the restaurants have to partner with some online agencies to meet their sales target and shed away a huge chunk of their sale money. All this is done for the sole purpose of acquiring customers. In the essence of increasing sales these restaurants lose out a lot of money for marketing their outlets. If an in-house marketing team is set up it is not able to reach a wide consumer base and restricts its diameter to a limited area only. Thus an outlet loses out on some very potential customer base. Plus it also incurs heavy costs in terms of manpower, time and money and the results are bare minimum. On the other hand, if an outlet is participating with online marketing agencies and applications, they margin out a large percentage of the sale money leaving very little or insignificant profits for the outlet.
Kanart Consultancy partners with local dining outlets to undertake their marketing and promotional activities. Unlike the traditional advertisement to promote a business, we implement strategies to connect your business with the end user along with digital marketing techniques. We do not share your profits unlike any online agency or applications. Our team of professionals are experienced in the industry and they provide consultation to scale business by implementing sales promotion campaigns so that the businesses are able to achieve their targets and scale in numbers. Whether you are a new set up or an established one, you will always need to acquire customers to grow your business and increase your profit base. Partnering with Kanart Consultancy will ensure that your dry and quiet hours filled out and you meet new client faces in your outlet regularly.
Delivering customized solutions tailored to each client's specific needs.
