The Hairdressing and Beauty Services industry has expanded massively in Australia in the recent years. There is an increased consciousness among the consumers that has propelled demand in the beauty industry. There has been a large growth in the sale of skincare products and cosmetics with many small brands emerging in the industry recently.

Just as there has been a soar in the range of skincare and haircare products, similarly there has been a sudden surge in the number of beauty and hair salons in Australia. More and more outlets for beauty and hair care treatments have come up off recently resultant of which the supply is surpassing demand.Beauty outlets have to now adopt aggressive marketing and promotional measures to acquire customers. Stiff competition and decreased brand loyalty among the consumers have forced the beauty and haircare salons to come up with innovative ideas to market their products and services and to ultimately retain their customers. Many often we find promotional schemes such as free treatments, discounts on beauty packages, free beauty vouchers, discount on first timers, Dollar discount on next service cards, Pre-booking discounts, Birthday or Anniversary discounts and many more such schemes running in our local parlours. But are the businesses still able to acquire new clients? Are they able to retain their clients? If yes, then are they doing so profitably? There is a huge cost involved in terms of money, effort, time, expertise and manpower to run any promotional schemes effectively. Establishing an effective marketing campaign in-house is quite cost ineffective especially when you don’t have the expertise of doing so.

At Kanart Consultancy, we undertake this task for our partnered beauty and hair outlets. We undertake the marketing for your local business and establish it into a brand. We ensure that more and more new customers are connected to your business regularly. We ensure that your existing clients are motivated to return to your business. We also undertake encouraging and engaging your employees to make sure that they remain motivated and give in their maximum output. So if you struggling to get new clients or are losing them out to your competitors, then you need an intensive marketing and promotion campaign from Kanart Consultancy. Even if you are thriving well will most of the days of the week of your outlet being busy, there would still be dry and quiet hours in your business when you would still be incurring the fixed costs but have no revenue. Don’t get used to such quiet times. Simply sign up for a Sales Promotions campaign from Kanart Consultancy and we will fill out those vacant spots for you.